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Dell: we'll outsource every new product one at a time

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Dell Inc. (NASDAQ: DELL) indicated on Tuesday that it wold continue outsourcing what it could in relation to new product launches. As the company continues to try and save another billion in costs, Dell's CFO told an audience that "one new computer or server at a time" would be thrown to a manufacturing partner for production.

What used to be Dell's bread-and-butter -- internal, made-to-order product manufacturing -- is slowly falling by the wayside.


No matter what PC makers try to say, the fact is that most laptops, desktops and entry-level servers are commodity products. The differentiator is generally software capability. So, it makes sense for Dell to outsource every piece of hardware it can. Too bad it's not 2005, when Dell really should have had all new products (that made sense) tossed to an ODM to actually make.

Right now, only about 25% of the hardware bearing Dell's name is outsourced for manufacturing. Going to a level of 50% or more of existing and new products would certainly help Dell's costs, but at the same time it's becoming more of a grocery store instead of a specialty food store. That's the way all PC manufacturing may be going, and Dell's precarious position makes it all the more timely that it keep ahead of the curve on costs while becoming less special as a brand that customers will vie for.

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Last updated: November 25, 2009: 11:38 AM

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