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Does General Electric have an adequate fire break?

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My friends and colleagues have been getting an earful from me lately about establishing economic fire breaks deep into 2011. I gave one of my investment partners a large Post-it simply stating "Fire Break 2011," which is on the wall right between his phone and computer.

We have had stories about General Electric (NYSE: GE) almost daily on our site, most of them are positive about the stock being a value, mine among them. The problem is that if GE was a value two months ago, and two weeks ago, and two days ago -- is it more of a value now that it is priced lower still? More on that later...

The concept of a fire break stems from my profession as an architect. One of the many interesting facets of our practice has been our work for municipal and military fire departments. If you can imagine our current economic devastation as a fire storm of the largest order, you will appreciate what steps are required to deal with it.

In a fire storm, the first order of business is to protect lives (including the fire fighters); the next task is to contain the fire. Actually putting out the fire comes later, after it has been contained and rescue operations are complete. These can be simultaneous events but you must get your priorities straight.

One of the problems in containing the economic fire storm is that it is much harder to grasp the magnitude of the problem. The second is that political considerations and public policy make it more complex. In a fire storm the fire chiefs' jurisdiction and authority is clear and nobody gets in the way. The chain of command is obvious and the problem is addressed expeditiously.

This cannot be done in economics or politics. So it makes an economic fire storm far worse to control or put out because you are faced with a lack of clarity about the problem and a haphazard method for implementing a solution -- this is not good! Therefore the practical thing to do is to assume the worst and act fast.

Unfortunately, government is bad at this, like when the Bush administration kept playing down the calamity while it was getting worse. We have been witnessing the haphazard part for almost a year.

It should be said that almost any administration would have tried to put the public at ease. The difference here is that the Bush administration believed its own crap. There were plenty of misinformed people, which is apparent from yesterday's post: Amazing video of Peter Schiff precisely calling the market.

In the case of the fire break that is created for containment, the distance from the fire and the width has to do with the size of the fire, the rate of travel and the potential harm to life and property, along with the available resources. That is where we have been for six months. Estimating the size of the "fire"; determining the resources available to create the containment and break; assessing the potential damage depending on how different things play out and how fast we can act.

It's a very large challenge and as every economist, politician and business person has now stipulated, it is a work in progress. The time-frame for containment keeps getting pushed out as the financial data, like a wind storm, keeps stirring things up more.

This brings me back to General Electric and its shares, which closed down 32 cents or 4.53% at $6.69 on Wednesday, after touching a low of $5.87, an 18-year low. The shares recovered slightly after the conglomerate said it had "acted aggressively" to adapt to the current recession and had no plans to raise additional equity.

So, according to GE, the company has an adequate firebreak with sufficient cash-flow and capital, now increased by the cut in the dividend, to protect the superior AAA credit rating. What it needs to do then is demonstrate how it knows this. Silence is not golden when it creates doubt, so one is left wondering why the company would not act to protect the shares with some evidence of its claims. From a shareholder's perspective, this would be greatly celebrated. In addition, good news coming from such an important company would contribute to the national economic fire break.

This theme is one that I hope to expand upon in the coming weeks.

UPDATE: GE closed down, ending at $6.66, losing -$0.03, or -0.45% after trading higher most of the day.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm. He writes the columns Chasing Value and Serious Money. Disclosure: I own shares of GE and have open options as well.

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Last updated: November 26, 2009: 08:11 PM

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