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Wal-Mart blows past February same-store sales expectations

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Wal-Mart Stores Inc. (NYSE: WMT) blew past February same-store sales expectations. In fact, it didn't just blow by them -- it doubled them. With other retailers reeling from the recession, Wal-Mart continues expanding its retail sales footprint by taking sales from money-weary consumer wallets in addition to stealing market share from the competition.

Most likely, millions of consumers are "trading down" to Wal-Mart for their everyday shopping needs: from groceries to tires to clothes, and no doubt much more. Wal-Mart U.S. sales chief Eduardo Castro-Wright said "We believe falling gas prices significantly boosted household disposable income in February and therefore allowed for both more trips and more spending towards discretionary categories." Only someone from Wal-Mart could feel comfortable stating that, right? Every other retailer is in the dumps.

In an odd and probably unexpected way, Wal-Mart's "low prices" motif is the one area that is saving the company from the depths of the recession. Although the world's largest retailer started straying from the "Save Money. Live Better" corporate slogan as far back as 2007, keeping its focus on providing value prices at all costs is what has keep the retailer top-of-mind with a renewed, price-obsessed consumer.

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Last updated: November 26, 2009: 09:22 PM

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