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Los Angeles Daily News tries customized newspapers

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As the newspaper industry looks to slow its demise, some publishers are looking for creative ways to stay relevant. MediaNews Group, the fourth largest newspaper chain in the country, announced that it will begin testing a customized, print-at-home version of The Los Angeles Daily News -- you receive only the stories that interest you with targeted advertising.

That sounds so cool! In fact, it sounds exactly like an RSS feed that you get from about 15,000 different companies online for free.

But wait, there's more! The Daily News will also be offering customers a special printer for printing their own newspapers.

The newspaper industry is no stranger to bad ideas, but honestly, this is probably the worst idea I've ever heard in my whole life. People do not want newspapers and letting them print their own at home isn't going to make them want them any more.

The whole thing reeks of desperation. One of the reasons that newspapers will have a hard time reinventing themselves is that years of debt-fueled dividends and share buybacks have left them with little capital to invest in innovation -- and few banks or private investors are about to step up with cash.

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Last updated: November 26, 2009: 09:14 AM

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