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To avoid getting ripped off, pay attention to a company's name

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The biggest scams of the past few years have had interesting names that, if investors had given it a little thought, might have been a tipoff.

Is it really surprising that a guy named Madoff "made off" with people's money?

Or that Enron made an "end-run" around the SEC to legitimize the accounting gimmicks that allowed it to inflate its financial statements and rip-off investors?


And don't even get me started on Amway, the pyramid-like multi-level marketer that is often referred to as ScAmway by its more vocal critics.

WorldCom conned the world; Crazy Eddie's prices were "insaaaannne" -- and so was its accounting. Overstock.com (NASDAQ: OSTK) might as well be known as OverPromise.com. Bank of America's (NYSE: BAC) acquisitions of Countrywide Financial and Merrill Lynch destroyed the company and cost taxpayers billions. What should we have expected from a series of mergers that could have actually led to a company called Lynch America Countrywide, as Andy Kessler so brilliantly calls it?

What does it all mean? It's probably just a coincidence. But I for one will be typing the name of every stock I consider investing in into one of those online anagram finders just to make sure that nothing is amiss.

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Last updated: November 27, 2009: 07:53 PM

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