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Wal-Mart Weekly: Rollbacks coming to employer health care costs?

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Welcome to the 103rd installment of The Wal-Mart Weekly, a column dedicated to bringing you insight, wit, facts, results, opinions, and just a bit of everything else when it comes to a very hot topic these days: Wal-Mart.

Wal-Mart Stores, Inc. (NYSE: WMT) has nosed into the health care game before. Just a recently as a year ago, the world's largest retailer wanted to open in-store health clinics as a possible entry point to providing health care inside its retail locations.

The retailer now wants to see if it can become a low-cost provider of health care for small businesses and employers. That's very interesting -- the notion that employers could shop at Wal-Mart for employee health care like consumers do for laundry detergent. Of course, the prices Wal-Mart would offer would be the lowest possible.



What is Wal-Mart's fascination with health care?

The question is not if, but when Wal-Mart will becoming entangled with providing health care products (maybe even services) to either direct consumers or even to businesses. What it knows is this: health care will be one of (if not) the largest economic opportunities in the next few decades. Jobs in that field are expected to be at the top of occupational needs for the foreseeable future and tens of millions of baby boomers are starting to retire now -- and the numbers will continue for a while.

Wal-Mart has already conquered the retail world in a large way. Yes, the company can fix a zillion small problems, a couple of hundred large ones, and still not be satisfied with lowering costs and increasing profit in the standard retail areas where it competes (oops...dominates). What else is left? Creating new markets or re-inventing existing ones where severe inefficiencies exist, that's what.

A recent pilot program with Caterpillar, Inc. to get prescription drugs from Wal-Mart's inventory to Caterpillar's employees showed so much promise that the light bulbs went on over quite a few heads in Bentonville. Mike Struhs, Business Development Director for Wal-Mart, said that "we hope we will drive down costs for the entire health-care industry... that is what we do. We operate efficiently and that allows us to lower costs, and those savings are passed on to our customers." That's the standard Wal-Mart line: we want to lower costs and pass on savings to customers. Nothing new there.

Wal-Mart's desire to re-define the 800-lb. gorilla

The retail sales and growth over the last decade that have made Wal-Mart the largest company in the world are not enough. In effect, the world is not enough (no James Bond pun intended). By trying on several partnerships to use its purchasing clout to give employers better costs to employees, the influence of Wal-Mart's extreme economic power won't do anything but become larger. In the Caterpillar trial, the retailer waived $5 prescription drug co-pays if the customer bought drugs at a Wal-Mart location.

The standard rule applies here: not only will Wal-Mart make more incremental pharmacy sales, but the foot traffic increase alone will mean more in-store purchases that may have not been made at all. But that's just the start: insurance brokers and prescription drug manufacturers stand to lose in a big way if Wal-Mart's increasing demand for health care for actual employers goes up, and with it, demand for lower prices and enhanced coverages. That's the power Wal-Mart has: do business with us, or compete against us and see.

The middleman is slowly drying up in many industries, and this is a victory for some, but a large problem for others. For one, those middlemen make up the crucial go-between that connects a buyer and a seller. Since it's impractical to have manufacturers contact customers directly for commerce, the retailer exists. What if that retailer acted more like a consumer advocate than a profit generator? Therein lies Wal-Mart: a company that wants so many savings for its customers that the profit coming in from the quantity of doing just that has propelled it to the king of the retail hill.

Companies and consumers tired of health-care costs: Advantage, Wal-Mart

Health-care costs have risen to such ridiculous levels and continue to go higher. Customers are tired of the increases, and companies that subsidize much of the coverage have had it too. So, if Wal-Mart can lower these costs, there could be no stopping the retailer's march to take the middleman cut and give much of it back to the customer. If the Caterpillar experiment gets out to corporate America, the pharmacy benefit manager firms and health care brokers are in severe trouble.

It's an economic opportunity for Wal-Mart, but a kick in the face for the inefficient and bloated middleman who add a smattering of value with a whole heap of cost. In 10 years, the economics of health care in the U.S. could be handled by Wal-Mart for a wide variety of citizens and the face of the manufacturer-broker-retailer landscape of health care products may not exist in the form it does today. At the same time, Wal-Mart's power of the purchasing habits of the standard U.S. retailer consumer could be as strong as anything in the history of commerce. Do you long for the day or will you resist it?

Stay tuned right here at BloggingStocks for another edition of the Wal-Mart Weekly at this time. Until then, have a great week.

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Last updated: November 25, 2009: 04:44 AM

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