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Is Facebook gearing up for an IPO?

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It looks like Gideon Yu will need to make a major status update on his Facebook page. Yesterday, according to the Wall Street Journal (a paid publication), he left his spot as CFO of the company.

As should be no surprise, the move has caused lots of buzz (yes, Facebook has an uncanny ability to keep up the buzz machine). Basically, Facebook wants to find a CFO who has public company experience.

This is certainly interesting because Yu came on board in 2007. Didn't Facebook realize it should have thought of "public company" experience at that time? And, didn't Yu hold a high-level finance post at Yahoo! (NASDAQ: YHOO)? Oh, well. In the topsy-turvy start-up world, things don't always add up.


OK, if Facebook is prepping for an IPO, isn't this somewhat quixotic? After all, the IPO market has been mostly dead, especially with the punishing credit crunch.

Yet again, some companies can excite investors in any type of market. Keep in mind that Google (NASDAQ: GOOG) came public in a so-so period (and it was during the summer as well!)

Something else: This week, the red-hot Chinese online gaming company, Changyou, is expected to hit the public markets. If the offering does well -- and there are signs that it will -- then this could further help make the case for a Facebook IPO.

Moreover, Facebook could use a slug of cash. Growth can be expensive -- in terms of headcount, infrastructure and so on (some companies implode because of growth). And Facebook's investors will likely want some liquidity.

However, it will probably take several months to retain a top-notch CFO (and another couple months to get up to speed on things). If the company does plan to go public, it could easily take six months to get through the regulatory morass.

In other words, don't expect an IPO until at least the fall.

Tom Taulli is the author of various books, including The Complete M&A Handbook and the founder of BizEquity, a free online business valuation tool for small businesses.

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Last updated: November 27, 2009: 09:30 AM

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