Oops! At least that is what some red-faced executives may be saying at Electronic Arts (NASDAQ: ERTS). The video-gaming firm decided it would be a great idea to promote its Godfather II knock off of Grand Theft Auto by sending out items associated with the game and the rather famous movie. A cigar? Nice. A silk handkerchief? Nice. Matches? Good to light the cigar with. Brass knuckles? Nice, wait ... what? Yeah, for some reason, ERTS thought it would be a great idea to send out brass knuckles to promote the video game. The problem? Brass knuckles are illegal in many states - carrying rather large fines with them.
According to the article, GamePolitics.com - a video-game/politics blog - expressed concerns about the gift. The pressure caused ERTS to start trying to get the weapons returned, or at least help journalists properly dispose of the gift.
The problem for ERTS is that the game itself is getting mixed reviews, and it is supposed to be a major boon to the company's bottom line. There will be an initial push from sales of the game, but will it be enough to help the firm sustain a move northward?
Shares of ERTS are facing resistance in the $20 region, despite finding support from their 10-day moving average. Watch for ERTS's 20-week trendline to act as resistance if the stock slips a bit, as it looms overhead.
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