Corporations spend millions of dollars in advertising to carefully cultivate a brand and image, yet all that money can be for naught when a couple of trashy employees take it upon themselves to post a video on Youtube showing them deliberately sneezing and farting on the food they are about to serve.
Domino's (NYSE:DPZ), the nation's second largest pizza chain with over 8,700 locations in 60 countries, is suffering such an assault at the moment.
The video is narrated by a young lady who takes obvious delight in ridiculing the company and its customers. One has to wonder what goes through the mind of an employee who, despising the company, continues to take the paycheck rather than move on. It's not as though Domino's is the only low-wage job on the market, even in these hard times.
According to Ad Age, a Domino's spokesperson said that the employees have been identified and will soon be ex-employees. The narrator, Kristi, sent an e-mail apology claiming that food subjected to bodily effluents was never served to customers, but we'll never know for sure.
The video has been viewed by upwards of a million people, and the doubt it plants in customer's minds can kill business. Only time will tell the total dollar cost of the brand damage wrought by just two of 125,000 employees.
Note: the original video was pulled after the perp filed a claim of copyright violation. The following video is from a news report.
Below, a Domino's executive has posted this heartfelt apology, and a felony warrant is out for the arrest of the perps.
What Happened When Alex Kenjeev Paid His Student Loan in Cash
Facebook's IPO Debacle, Day 3: Un-Friended and Dis-Liked on Wall…


Reader Comments (Page 4 of 4)
4-20-2009 @ 6:37AM
Lisa said...
Believe me this isn't the only place it happens in. I used to waitress and you would never eat out again if you saw what happens in the kitchen, especially if you piss off your waiter/waitress.
4-20-2009 @ 9:43AM
Nathanswimr304 said...
If you think thats bad, you should here the horror stories my roommate has from working at McDonalds.
4-20-2009 @ 10:09AM
CHRIS said...
People will lose there jobs cause of this video if Domino's bussiness drops. This hurts people who didn't ask for this to be done. It doesn't matter if you eat there or not. who cares what they pay the company does not deserve this.
4-20-2009 @ 11:56AM
Linjoclo said...
They should both be put in jail, and served only food "prepared" like they prepared the food in the video.
4-20-2009 @ 1:06PM
MusicLover said...
4/20/09
Poor Domino's employees & upper management, CEO, COO, etc. I feel for you. Business will never be the same. I have made my desicion to cook at home more often. Afraid to eat at any other place since this could be happening more often than we ever suspected. And their is not much chance this can be corrected. You can't hire any smart or responsible people to work pizza joints as they can make more money being smart and responsible elsewhere; and the dumb idiots that try to disease people with their germs can only get jobs that pay minimum wage because they are minimum-brained. Sorry, but no more eating at restaurants for me. These 2 guys and a girl ruined it all for me. Thanks you stupid, childish, minimum-brained, non-caring, idiots, who do you think you really are? Not to worry though, this will happen to you as well, you eat at fast food places don't you. Beware, you get what you sow.
4-20-2009 @ 12:42PM
Tamir said...
I live in Conover...I got a cheese and Salami Sandwich...about 1 week ago.Oh god...!
4-20-2009 @ 12:56PM
MusicLover said...
4/20/09
I agree with Linjoclo, Comment #64. These people should be put in jail, for a very long time. Until they grow up and become responsible people, if that is possible. If not, leave them there to rot. They could have spread all kinds of illnesses, some that are not cureable. Shame on them and shame on the parents that raised such animals. Jail them and any others that are found out. I hate that they have made it a freightening thing to go out to eat. To jail with them all, bugger man, camera woman and any other assistance they got. Jail Jail Jail. You've messed with the value and possible revenue of a business that supports who knows how many people & employees. Innocent people will lose their jobs over this due to lack of business. Other food businesses will lose as well because lots of us out here in the real world will stay home more often than go out to eat and take a chance on getting sick! Jerks! You need jail and a good spanking, you children.
4-20-2009 @ 1:18PM
Kay Nottus said...
It donsn't matter what the name, I'm thankful I can't afford to eat out that much. (There are these little perverts working at all fast foods and think they will get even for having such a nothing job by these disgusting acts.) I will not be doing it again in the near future, and never at Dominos.
4-20-2009 @ 2:14PM
Freyud said...
While this is disgusting, please remember that the "Reverend" Jesse Jackson bragged that he used to spit on "white folk's" food back when he was a short order cook! (Which, by the way, is the LAST time he ever held a REAL job!)