Was the teabagging ceremony a News Corp marketing event?


As I posted Tuesday, some people took time off to protest yesterday. I am not sure what exactly they object to or what they want. It appears that they don't like paying taxes and they object to government spending. Although they may not have realized it, their real purpose was to help News Corp (NYSE: NWS) to whip up the faithful who watch Fox News and boost its viewership so it can sell advertising.

How did things turn out for those folks? Yesterday a few hundred people stood in the rain outside the White House and a few hundred more did the same in Philadelphia. But in places like Texas and Utah, there were more tea baggers. 1,000 cheered Governor Rick Perry who suggested in Austin that Texas might secede from the U.S. And a crowd booed Governor Jon Huntsman of Utah for accepting $1.5 billion in federal stimulus money.

Here's the thing. There are 300 million people in this country and enough of them vote so that the thousands of people who showed up at the 750 teabagging ceremonies are not likely to make any difference -- even if they could figure out what they wanted to see change. Nevertheless, they have every right to voice their opinions and with the exception of the White House protest -- which was stopped when a protester threw a package onto the White House lawn -- they did.

Unfortunately for them, the government will continue to require citizens to pay taxes and it will use that money to provide services to those citizens. In the meantime, Fox News ratings remain strong.

Peter Cohan is president of Peter S. Cohan & Associates. He also teaches management at Babson College. His eighth book is You Can't Order Change: Lessons from Jim McNerney's Turnaround at Boeing. He has consulted to News Corp.'s CEO and has no financial interest in its securities.

Reader Comments (Page 1 of 1)

Symbol Lookup
IndexesChangePrice
DJIA-112.0912,778.37
NASDAQ-19.012,908.22
S&P 500-9.901,342.05

Last updated: February 10, 2012: 12:59 PM

Hot Stocks

General Electric

18.895-0.235(-1.23)

Alcoa

10.34-0.30(-2.82)

Apple Inc

496.30+3.13(+0.63)

Google Inc 'A'

606.88-4.58(-0.75)

Bank of America

8.095-0.085(-1.04)

Wal-Mart Stores

61.49-0.47(-0.76)

Exxon Mobil Corp

83.66-1.22(-1.44)

Ford

12.425-0.265(-2.09)

Citigroup

32.97-0.69(-2.05)

IBM

191.71-1.42(-0.74)

Yahoo

16.245+0.245(+1.53)

Starbucks

48.85-0.35(-0.71)

Microsoft

30.605-0.165(-0.54)

Home Depot

45.21-0.06(-0.13)

DailyFinance Headlines

Benzinga Headlines

TheFlyOnTheWall.com Headlines

BioHealth Investor Headlines

WalletPop Headlines

DailyFinance BlackBerry App

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

BloggingStocks Partners

More from AOL Money & Finance

BioHealth Investor Headlines

Page Loaded in 1328896793528 ms.