Consider Logitech, because ergonomics rule


Just say it's time to scoop a few shares of Logitech. Most investors are aware of the internet's transformative properties. Well, Logitech is transforming the internet work experience into a more human-friendly environment.

Logitech (NYSE: LOGI) is a world leader in leveraging ergonomic and tech-advancing research across multiple platforms: keyboards, mice, game consoles, headsets, speakers, and remote controls, among others.

Other competitive advantages include many price points, rigorous cost containment, and outstanding supply chain management. The First Call F2009/F2010 EPS estimates for LOGI are 84 cents/81 cents.

Further, Logitech should also benefit from a PC industry that's seeing the emergence of notebook and laptop computers, which historically do not come with a mouse. And guess who just happens to make a great, ergonomic, cordless mouse, perfect for these units? Logitech. So while portions of the personal computer world will fret about 2009 sector revenue and declining unit sales, look for Logitech to weather the storm just fine, and investors should look on this period as a time to establish or increase a position in a trendsetter.

Stock Analysis: Logitech is a moderate-risk stock. Consider buying a 25% position in LOGI now; then buy another 25% in three months, if U.S. or global economic conditions don't worsen substantially. Under any circumstance, don't buy more than 50% of your LOGI position in the first half of 2009. Sell/Stop Loss if you were to buy shares in this company: $6.

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Disclosure: Lazzaro has no positions in stocks, but does own shares in two Pimco Bond Funds: PHDAX and PYMAX.

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Last updated: February 10, 2012: 01:16 AM

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