Entrepreneur's Journal: How using PayPal can boost revenues

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For some time, I've used PayPal, which is owned by eBay (NASDAQ: EBAY). For example, I recently paid a contractor in India using the service. It was extremely easy.

Well, I had a chance to talk to the Small Biz folks at PayPal and found out that there is much more to the service. In fact, PayPal can be a great way to boost your business.

Of course, PayPal makes it easy to leverage ecommerce. And the costs are competitive, with transaction fees ranging from 1.9 percent to 2.9 percent, plus a 30 cent fee. What's more, there is no need to get a merchant account (which can be a painful and expensive process).



OK, suppose you don't have a website; instead, you're storefront is an actual retail space? Well, PayPal has an online version of a credit card swipe machine. Simply put, you enter the credit card information in a computer and PayPal processes the transaction.

Something else to consider: PayPal has 150 million accounts worldwide. Thus, if you offer customers the ability to pay with PayPal, there's a good chance you'll increase sales.

Oh, and it's even possible to send out invoices via email. And yes, your customers can easily pay with a credit card or directly with PayPal. In the tough economy, it's definitely worthwhile getting paid faster, right?

Finally, PayPal is convertible into 19 currencies. In other words, you can expand your business into foreign markets.

So, for the most part, PayPal is more than just peer-to-peer payments and eBay transactions. It's now evolved to a point where a small business can get lots of traction – in terms of lowering costs and picking up some much-needed revenues.

Tom Taulli is the author of various books, including The Complete M&A Handbook and the founder of BizEquity, a free online business valuation tool for small businesses. You can reach him on Twitter.

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Last updated: February 10, 2010: 07:21 AM

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