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Is Best Buy making a Circuit City mistake?

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Best Buy, Inc. (NYSE: BBY) won the war with defunct rival Circuit City. Circuit City's demise was based on so many fundamental pieces of mismanagement it was amazing the company lasted into 2009. Now that it is gone, Best Buy stands alone with the larger discount retail chains and online superstores as the places tens of millions of Americans shop for this consumer electronics.


Can Best Buy go anywhere but up? Not really -- it will continue taking Circuit City's market share for some time and it's hard to see management making large mistakes that would jeopardize revenue. It wouldn't dare change its staffing -- those that "touch" the customer -- on the sales floor, would it?

That was a large piece of what did Circuit City in, after all. Changes in Best Buy's staffing model are drawing that comparison, which is never a good thing. It is reported that about 8,000 senior sales associates may having an upcoming demotion to regular sales associates.

Along with that: a big cut in pay. The company has not provided specifics, so it will be interesting to see official numbers when they hit the street. Along with lowered salaries, 1,000 assistant managers could lose their jobs as those positions are consolidated throughout the retailer's markets in the U.S. If Best Buy really does make severe changes like this, the market could punish its shares just as it did Circuit City's over two years ago.

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Last updated: November 24, 2009: 12:12 PM

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