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Quick take: Williams or Apple or Google or Microsoft?

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This is a follow-up on the short term results comparing the Williams Companies Inc. (NYSE: WMB) to Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG) , Microsoft Corp. (NASDAQ: MSFT), and Berkshire Hathaway Inc. (NYSE: BRK.B).

I wrote a series of stories about why I thought WMB would outperform the other more popular stocks and two weeks is not much of a test unless you have been trading on my suggestions instead of investing.

The final post was Serious Money: Better than Apple, Google, Microsoft & Berkshire Hathaway, Part 5 if anyone cares to go back and review that.

Williams has outperformed the other stocks by a substantial amount so far.

In Alphabetical order from the original story
  • Apple(AAPL): $123.90, 35.5% off its high of $192.24
  • Berkshire Hathaway (BRK.B): $2910, 38% off its high of $4700
  • Google (GOOG): $389.49, 35.3% off its high of $602.45
  • Microsoft (MSFT): $20.91, 34.9% off its high of 32.10
  • Williams Companies (WMB): $13.77, 66.2% off its high of $40.75

In order of highest percentage gain:

  • Williams Companies (WMB): $13.77 to $16.16 for a 17.36% gain
  • Berkshire Hathaway (BRK.B): from $2,910 to $3,132 for a 7.63% gain
  • Google (GOOG): from $389.49 to $407.33 for a 4.58% gain
  • Apple(AAPL): from $123.90 to $129.19 for a 4.27% gain
  • Microsoft (MSFT): from $20.91 to $19.42 for a 7.13% loss
As indicated above, Williams has out-performed the other companies even if you added all their gains together cumulatively and ignored Microsoft's loss.

Going forward, I still like the Williams Co. better even from this level. All of the other companies have much more to prove every quarter and must keep inventing and competing. Williams has less competition and does not need to do much at all except to keep doing what they are already doing; it"s a much easier task. To some degree that principle has established the current order of returns. I hope to revisit this story sometime in July after Q2 reporting.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm. He writes the columns Chasing Value and Serious Money. Disclosure: I own WMB and BRK.B.

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Last updated: November 10, 2009: 12:26 AM

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