When anti-traditional media company Google, Inc. (NASDAQ: GOOG) indicated it would go on television to promote its Chrome web browser, I was befuddled. Why on Earth would the king of new media (and associated revenue) want to go to an age-old format to promote one of its most important products? Chrome, which was just released during the second half of 2008 and thus has barely any market share, seemed oddly-placed when it was released anyway. Does the world really need another web browser?Google's entire existence right now is tied to the web browser (well, for revenue that is). That's why having its own browser product that would eventually tie into all Google products was (and is) important for the company. Those who live in the digital world these days, I may posit, probably live inside the web browser on their computer more than any other piece of software. To that end, Google wanted to make sure those watching television know about its browser product outside of the early adopter crowd who are already using it.
This isn't a standard media buy, either. Google is distributing the Google Chrome ads over its Google TV Ads platform (of course), which currently only runs over Echostar's satellite network. Google was started in the web browser and arguably is the most coveted network of websites on the planet at this time. If Google can become as ubiquitous with its web browser as it has with its search engine, only good times for the company will result. And that means going non-traditional to make sure everyone and anyone knows you can cruise Google inside a Google product -- regardless of what operating system you use on your PC.
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Reader Comments (Page 1 of 1)
5-11-2009 @ 6:40PM
alexkebab said...
Yes the world needs another web browser, because Chrome is the best.
You won't find a lighter and faster browser than Chrome, get in touch with the times, buddy.
5-11-2009 @ 8:33PM
Ysleiro said...
@alexkebab: hey, get in touch with reading and read the article before commenting on it.
Sorry for the slightly offending comment but you offended the writer without reading the article. Had you read the article you would have noticed he too feels like the browser is a good business venture for Goog.
5-12-2009 @ 1:15AM
Ji said...
And sorry, Firefox 3.6 is faster.
5-12-2009 @ 5:33AM
RUGRLN said...
Sorry but I've never used a more rubbish web browser than Chrome...iyt's jsut fast, nothing else intuitive in it...h8 it. Firefox, Opera and IE8 [on some scales] is waayyy better!
5-12-2009 @ 6:51AM
Dan Barnett said...
Just heard a radio ad for Google services to the Federal Govt. Didn't hear how they would differ from the free stuff we have already.
Clearly Google is trying to improve its' sales in non-traditional areas. (for them at least, lots of firms have been successful from govt. cost overruns)