Dell Inc. (NASDAQ: DELL) has finally done something that all consumer electronics companies should do -- stop the exporting of broken and garbage products to developing countries for disposal.Well, at least the PC maker made its stance publicly known rather than keeping its strategy private. What really happens when the company received damaged or waste LCD monitors and PC circuit boards back into its hands? Not dump them into the hazardous waste-recycling universe for one.
Environmental groups hope that Dell's public example here will encourage other electronics manufacturers to make a similar public stance on the issue of waste recycling. Apple, Inc. (NASDAQ: AAPL) has been one of the strongest advertisers of ecological sustainability in the marketing of its new products, and Dell just upped the stake on post-sale disposal strategies of similar PC and electronic products.
Dell has seemingly made a large push into becoming eco-friendly in recent years and has taken a leadership position in requiring its contractors not to dump e-waste into developing countries. This may not help its sales right off the bat, but using eco-practices as part of a proactive marketing strategy may help Dell put itself above the competition in the near future.
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