AOL Money & Finance

California Pizza: A restaurant play that's definitely not for rookies

More

A restaurant chain stock? In this economy? Admittedly, the sector is replete with high-risk plays, but an impressive upside is possible, with the correct business model, And with the aforementioned in mind, California Pizza Kitchen (NASDAQ: CPKI) is worth a review.

California Pizza Kitchen offers a casual dining experience for the 'premium pizza' segment, but also features pastas and salads.


The company has had a slow new store opening philosophy that's historically not favored by Wall Street, but in this 'really challenged' retail environment – characterized by the 'frugal consumer' – that stance may ultimately not hurt the company that much: it might even turn out to be a blessing in disguise.

To be sure, macroeconomic headwinds will continue to weigh on restaurant traffic, but the argument forwarded here is that the California Pizza's unique ingredient formula --- it tries flavor combos other don't --- and its ability to spot food trends, will spark a quicker bounce-back as the U.S. economy starts to recover. The First Call F2009 / F2010 EPS estimates for CPKI are 70 cents / 81 cents.

Still, in deference to the devastation that a recession can visit on the restaurant chain sector, a tight Stop Loss has been deployed: we're not going to tolerate any nonsense if the U.S. economy does not give California Pizza's shares at least a fighting chance.

Stock Analysis: California Pizza Kitchen is a high-risk stock. Consider buying a 25% position in CPKI now; then buy another 25% in three months, if U.S. economic conditions don't worsen substantially. Under any circumstance, don't buy more than 50% of your CPKI position in the first half of 2009. Sell / Stop Loss if you were to buy shares in this company: $9.50.


- -

Disclosure: Lazzaro has no positions in stocks, but does own shares in two Pimco Bond Funds: PHDAX and PYMAX.

Reader Comments (Page 1 of 1)

Symbol Lookup
IndexesChangePrice
DJIA+30.6910,464.40
NASDAQ+6.872,176.05
S&P 500+4.981,110.63

Last updated: November 26, 2009: 03:33 AM

BloggingStocks Exclusives

Hot Stocks

DailyFinance Headlines

Latest from BloggingBuyouts

TheFlyOnTheWall.com Headlines

    BioHealth Investor Headlines

    WalletPop Headlines

    My Portfolios

    Track your stocks here!

    Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

    BloggingStocks Partners

    More from AOL Money & Finance

    WalletPop Headlines