Wal-Mart looks to expand electronics business


Best Buy (NYSE: BBY) is widely assumed to be the biggest beneficiary of the downfall of Circuit City, but Wal-Mart (NYSE: WMT) is looking to crash that party. "Circuit City's business is up for grabs right now and we expect to get our share," Gary Severson, Wal-Mart's senior vice president of home entertainment, told (subscription required) the Wall Street Journal.

Companies like Nintendo and Apple (NASDAQ: AAPL) will get their own in-store displays, and Wal-Mart will also be revamping its electronics departments to create a more open and interactive Best Buy-like shopping experience. Wal-Mart has been trying to move upmarket in the consumer electronics business for years, and offering Palm's soon to be released Pre smart phone is another part of that strategy.

The Journal adds that "As Wal-Mart senses an opening, it is expanding its mobile-phone assortment and adding an island where shoppers can pick up and try out laptops and netbooks. Wal-Mart previously kept the portable computers under lock and key for fear of shoplifting, a sore point with some manufacturers."

Any marginal gains in Wal-Mart's consumer electronics market share won't be a driver of short-term earnings. But they could easily be enough to screw things up for Best Buy, whose shares are up more than 100% from their 52-week low -- partly on anticipation of scooping up the sales that will no longer be flowing to Circuit City.

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