If you're going to the beach this summer, chances are you'll bring a swimsuit with you. Last summer, with the recession beginning and the credit crisis just unfolding, consumers held off on updating their wardrobe. This summer, those two-year-old duds will not do.
One of my favorite beachwear names is Quiksilver (NYSE: ZQK). This ultra-hip name will provide beach goers with an instant upgrade. My bet is that sales will increase this summer from previously anemic levels.
ZQK stock is on life support, but a quick change in consumer sentiment will do wonders for shares of this stock.
I would be a buyer of ZQK before summer heats up.
And while I'm confident about the prospects of this consumer stock, here are five consumer stocks to sell now.
Up next: Stock #3.
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