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Prudential says no to bailout, prefers to raise cash instead

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Perhaps lost in all of the General Motors fallout is an announcement from Prudential Financial (NYSE: PRU) that it will not take any cash from the government's financial rescue program. Instead, the firm will raise $1.25 billion on its own by offering common stock.

Last month, Prudential and five other major insurers were given permission by the Treasury Department to use some TARP funds, but PRU has decided not to participate, joining the decision by Allstate and Ameriprise, which were among the other five banks.

PRU will launch a public stock offering to raise $1.25 billion in new cash and use these extra funds for "general corporate purposes." These corporate purposes could include adding capital to its insurance subsidiaries, the repayment of short-term debt, or for potential strategic initiatives.

The idea that the financial firm believes that it can raise its own money is encouraging, as such a move has been difficult in the recent past. The move also keeps Prudential from owing the government any money.

Technically, PRU has rallied of late, staging a short-term recovery that started in early March. The stock is marching along the support of its 10- and 20-day moving averages, a tandem that has failed as support only a handful of times since the rebound. This morning's news could instill enough confidence from investors to push the stock higher, we shall see.

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Last updated: November 26, 2009: 10:13 AM

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