Craigslist: A $100 million powerhouse?


There are a variety of reasons for the disarray in the newspaper industry. But one culprit is a funky website: craigslist, which provides online classified services.

Craig Newmark started the service back in 1995 Originally, it was a simple email list for local events in San Francisco. Since then, growth has exploded. In fact, there are about 20 billion page views per month.

What's more, according to a report from Classified Intelligence Report, the craigslist site is expected to generate more than $100 million in revenues for this year.


In light of the fact that the site has about 30 employees, this is an astounding figure – and the margins are probably mouth-watering. Then again, the craigslist's loyal community self-manages the site. Brilliant, huh?

Apparently, craigslist gets about 80% of its revenues from recruiting ads. There are also listings for apartments and homes.

True, the craigslist site has been the source of controversy, like its run-ins with legal authorities regarding erotic advertisements. But then again, such things generate even more buzz, right?

All in all, the craigslist site is a highly disruptive force and will likely continue to grow, making life extremely difficult for the ailing newspaper business.

Tom Taulli is the author of various books, including The Complete M&A Handbook and the founder of BizEquity, a free online business valuation tool for small businesses. You can reach him at his personal blog.

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