If ever a brand could use a boost it's Talbots (NYSE: TLB).
This week the company announced that profits plummeted 68% to $1.6 million in the quarter ended May 3.
This conservative women's clothing store has lacked the pizzazz to capture a larger market share. Michelle Obama wearing TLB injects some much needed life into the brand.
After the election, when it was known that Mrs. Obama wore Talbots, shares bounced significantly. Previously, the stock was threatening to broach the $1 mark. Today, you can buy shares for around $5.
Perhaps a new generation of buyers will find Talbots to be "cool conservative." If the Obama effect has any legs, this stock could see a tremendous boost.
Until that happens, consider adding Quiksilver (NYSE: ZQK), one of my five stocks set to sizzle this summer, to your portfolio.
Up next: Obama stock #2.
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