We saw the first signs of the "Obama effect" with the hype of her inauguration gown. The designer of that stunning dress was Jason Wu.
I can imagine that many women looking to wear a stunning dress to their own special occasion might head to Nordstrom (NYSE: JWN) -- which carries Wu's collection.
In this recession, department stores need all the help they can get, and selling a hot designer is a great leg up on the competition.
Even though shares of JWN have more than tripled in value since reaching a bottom last November, sales of Wu's at Nordstrom could lead to more gains for shareholders.
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