This increase in direct sales representatives has happened before, with the 1990 recession leading to an 8% increase in Americans participating in such sales to 5.1 million. During the next major recession (2001), the direct sales work force increased to 12.2 million. In 2007, the estimated number of Americans involved in direct sales increased to 15 million -- figures for 2008 are not available yet.

In 2007, roughly 58% of the people becoming sales reps were taking the job as a source of secondary income (these statistics are from the Direct Selling Association). According to Larry Chonko, a business ethics professor at the University of Texas at Arlington, stronger economies lead to direct sales jobs taken to get money for leisure spending. Chonko stated, "Times are tough as we know and there is an absolute need for extra income ... Direct sales is not recession-proof, but it is the kind of business that even in a recession you can make success of it. And if you create a solid foundation now, then just wait until the economy comes out of the down cycle and goes into an up cycle."

According to the article linked to above, direct sales reps can earn commissions between 25% and 50% of retail sales, with some companies paying for recruiting of a new sales person. Cash isn't the only reward for direct salespeople, as they can earn rewards like jewelry, handbags, furniture, appliances, cars, and vacations. There are some expenses, as Avon starter kits can cost roughly $10. On the other hand, some of the companies require salespeople to purchase products at wholesale then resell the product (Mary Kay consultants do this).

An upside to direct selling is that you are in control, you are the one who drives the profit. You set your goals, and you are the person directly responsible for reaching those goals. The downside is that direct sales may not be for everyone.