Microsoft Corporation (NASDAQ: MSFT) has hit an initial home run with its Bing "decision engine" that it has been advertising like crazy. But, with over 60% of the search market share in the U.S., should leader Google, Inc. (NASDAQ: GOOG) be worried about the newer competitor?Bing is not Microsoft's Live Search with a new brand (or so it would have you believe). Not calling it a "search engine," Microsoft's decision engine wants to get to the answers to your problems -- not just index everything on the web and make it accessible. It's reported that Google co-founder Sergey Brin is somehow quaking in his boots over Bing.
I highly doubt that. The reference by The New York Post that Brin has put top engineers to "work on urgent upgrades to his Web service" is the key. "Web service?" The vernacular alone speaks of ignorance, but that's common. Google's ecosystem is quite the juggernaut to understand.
But then again, Microsoft has launched quite a few initiatives recently to become as relevant to the world as it was in the 1990s. After all, Google's apparent mission is to let you do what you need to regardless of software, Ole' Softie's bread and butter. But, did Microsoft remake its web search engine in a little over a year after the rejected buyout of Yahoo! collapsed? It sure could have, although maybe it's just lipstick on a pig.
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Reader Comments (Page 1 of 1)
6-17-2009 @ 10:43AM
hunter1riley said...
Bing is nowhere close to being in a position to overtake Google as the top search engine. Which is too bad because the Bing experience is more useful and enjoyable than Google right now. I haven't used Google in a week now.
6-19-2009 @ 8:27PM
Ciaoenrico said...
Scared of Bing? Were they afraid of Live? Or Ask? Or any of the other lightweight challengers they've been told were "Google killers over the last five years?"
It's crazy - like a sailboat at harbor trying to demand right-of-way from an aircraft carrier. If they're serious about winning, they need to start targeting young people, the ones who will be in offices in 10 years. Then they will become the default search engine, because so many people grew up with them.