Microsoft's Bing has Google running scared? Yeah, right.

Bing is not Microsoft's Live Search with a new brand (or so it would have you believe). Not calling it a "search engine," Microsoft's decision engine wants to get to the answers to your problems -- not just index everything on the web and make it accessible. It's reported that Google co-founder Sergey Brin is somehow quaking in his boots over Bing.

I highly doubt that. The reference by The New York Post that Brin has put top engineers to "work on urgent upgrades to his Web service" is the key. "Web service?" The vernacular alone speaks of ignorance, but that's common. Google's ecosystem is quite the juggernaut to understand.

But then again, Microsoft has launched quite a few initiatives recently to become as relevant to the world as it was in the 1990s. After all, Google's apparent mission is to let you do what you need to regardless of software, Ole' Softie's bread and butter. But, did Microsoft remake its web search engine in a little over a year after the rejected buyout of Yahoo! collapsed? It sure could have, although maybe it's just lipstick on a pig.