Best Buy ads: Our folks are better than Wal-Mart's employees


Best Buy Inc. (NYSE: BBY) has seen resurgent competition from mass retailers like Wal-Mart Stores Inc. (NYSE: WMT); are the employees of either retailer better? Best Buy seems to think so. Some of the newer advertising indicates that Best Buy employees are better at helping customers than Wal-Mart employees.

Although Wal-Mart has greatly enhanced the consumer electronics sections of its supercenter locations in the last 18 months, do the employees really know the ins and outs of all the new technology? Wal-Mart seems to really want to step up its competitiveness against Best Buy and others, but does it have the backbone to do so outside of just the products?

Hard to tell unless you've wandered into a Wal-Mart location recently and asked some informed, pointed questions to employees about the difference in 60Hz or 120Hz flat-panel televisions or making sure you can take full advantage of Blu-ray disc technology if you choose to buy that new player.

Best Buy certainly has a better selection (and in my experience, better pricing) than Wal-Mart in many popular consumer electronics categories, but that doesn't mean its employees are formally trained on the technology they sell better than anyone else. One thing that Best Buy does better than Wal-Mart: ensuring associates ask customers if they require assistance and not treating potential revenue as a nuisance.

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