Institutional investors suddenly loving Microsoft


Tech giant Microsoft Corp. (NASDAQ: MSFT), long shunned by investors who sought out more aggressive growth opportunities, is gaining support from a number of observers who believe the shares are not only relatively safe, but a bargain at current levels.

As was noted in yesterday's Analyst Action Round-up, Goldman Sachs upgraded the stock to "Conviction Buy," with analyst Sarah Friar raising her price target to $29 on expectations that the company's next set of offerings will be innovative and well-received winners. Friar also believes that search is back in play, with Google Inc's (NASDAQ: GOOG) near monopoly there threatened by a surprisingly successful Bing.

The Goldman upgrade follows a pair of bullish outlooks on Microsoft given by participants in Barron's Mid-Year Roundtable.

Fred Hickey, who writes industry newsletter The High Tech Strategist, called the stock "the best play in the tech world right now." He expressed enthusiasm about the company's numerous new offerings, and said that a 12x earnings multiple is simply too low for such a solid company. Microsoft's new offerings will "kick off an upgrade cycle for the whole computer industry."

Meryl Witmer of Eagle Capital Partners picked Microsoft as a sole stock she likes, saying that shares are worth about $31 when taking into account the cash on the balance sheet and a reasonable multiple on earnings, which have upside potential being discounted by the Street. Witmer believes that Windows 7, Microsoft's next-generation operating system, will far surpass Vista in gaining converts. She is also enthused by management's new-found objective to contain costs and maximize return on capital.

Shares were up 3% this week, compared to the broader indices, which were mostly flat.

Is Microsoft's current valuation really that compelling? The stock is trading at or near the bottom of its historical multiples in every major category. Even though Microsoft is often derided by early adopters for appearing stodgy and uninventive, the franchise has been extremely profitable over time and has repeatedly maintained its leading position in the face of competitive threats.

Despite this, Microsoft did not benefit disproportionately from a "flight to quality" when market conditions looked grim; shares have more or less tracked the Nasdaq as stocks have rebounded from their March lows. It's difficult to move the proverbial needle when a company becomes as large as Microsoft, and if investors want to play a recovery in business tech spending, there are likely many other opportunities offering superior leverage to that thesis.

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Last updated: February 13, 2012: 05:16 AM

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