When I picked up my copy of Barron's weekly business journal from the front lawn this weekend I immediately felt something was different -- the weight of the journal and the thickness were definitely reduced by my measure. As a big fan of Barron's I thought, oh no, they are in trouble too.When I examined it I found that the July 4 edition was a scant 32 pages. Last week's June 29 edition was 40 pages -- whoa -- a 20% reduction! That's a big reduction.
I keep my old copies of Barron's, so I was able to go back in time a ways to see if this was trend or an anomaly. First off I realized that the journal does fluctuate in length from week to week seemingly with the average being about 44 pages in the past few months. Then I went back further and noticed the trend was moving down. I thought well maybe it was the time if year, and of course the economy had to affect it too.
Last week I participated in an online poll about how often I read a hard copy of Barron's ( I have been a subscriber for years) and how often I referred to the Barron's online, and questions along those lines. The implications are clear, Barron's is seriously questioning it's current business model.
This does not come as a shock. It is no secret that newspapers everywhere have taken a big hit from the rise in Internet usage. Furthermore, in this economy advertisers have reduced their budgets. In Barron's case some of their clients simply do not exist, like Bear Stearns and Lehman Brothers on the advertising side, and thousands of unemployed financial people on Wall Street on the reader's side.
I still prefer to relax in the backyard with paper in hand and leisurely read it with a cup of coffee, then go online. Younger generations feel differently. Perhaps the wireless tablet readers will be the compromise.
Newspapers look like they are dead now but they simply refuse to lie down. Like the melodramatic death scene in an old comedy. If the Internet keeps increasing in availability through more wireless use and more devices then how can the newspapers survive, even the best of them? Barron's produces superior content so I think it will still exist, but I do not know how long the hard copy will be sustained, and I would be sad to see it go.
Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture and planning firm. He writes the columns Chasing Value and Serious Money.











Reader Comments (Page 1 of 1)
7-13-2009 @ 9:57AM
nickerson said...
Ask for a bail out, the candy man is giving funny money away to anyone he can bribe.