Best Buy starts selling green vehicles

Posted Jul 6th 2009 12:40PM by Brian White
Filed under: Competitive Strategy, Best Buy (BBY)

Best Buy Inc. (NYSE: BBY) continues to sit atop the consumer electronics universe with its largest competitor (Circuit City) now defunct and mass retailers struggling to keep their consumer electronics categories as beefed up as Best Buy's is. So, with that in mind, what is Best Buy's next trick? How about selling eco-friendly vehicles?

Can you see the place where you buy flat-screen televisions and laptop computers selling scooters and Segways? That's what is going on in 19 Best Buy locations on the west coast already. Add to this Best Buy's roll-out of the Brammo Enertia electric motorcycle this summer and the company may be on to something. After all, it has locations throughout the U.S., something most eco-friendly vehicle dealers would love to have but can't. Is Best Buy the next national vehicle dealer?

It could certainly become that. Now, buying a $12,000 motorcycle is a touch more than plunking $500 for a new laptop, but the fact that eco-friendly cycles (and later, cars?) will have the foot traffic only bodes well for eco-vehicle manufacturers, in addition to upping Best Buy's profile among the eco-conscious.

Admittedly, this is a merchandising exercise for Best Buy as it evolves its retail floor model -- but it could develop into something very important to the company in the midst of President Obama's energy initiatives.

Tags: BBY, Best Buy, Eco-friendly cars, Green cars, Green vehicles, inthenews, Sccoters

Print this

Reader Comments (Page 1 of 1)

7-04-2011 @ 11:44AM

james smith said...

Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.It’s really a great post..I would like to appreciate your work and I am going to recommend it to my friends.if u want to learn about the weight loss.According to diet reviews, choosing top rated diet pill such as superslim African mango is the best way to start a healthy weight loss programs. Clinical studies show that superslim diet extract is effective and safe to promote a slimmer, leaner, fit body. The African mango can now constitute of healthy weight loss programs for obese and overweight people. Also can eradicate fats and toxins from the body and prevents diseases risk connected to obesity.
http://www.facebook.com/africanmangoesextract
http://googlehealthproduct.blogspot.com/2011/06/does-african-mango-extract-work-honest.html