Circuit City bankruptcy sends electronics sales into the toilet


When Circuit City filed for bankruptcy, it was easy to see who the obvious winners are: Best Buy (NASDAQ: BBY) and Wal-Mart Stores Inc. (NYSE: WMT) stood to split the market share previously occupied by the second largest electronics retailer in the country.

But then a funny thing happened: Much of the sales volume that Circuit City was doing simply vanished. The Wall Street Journal reports (subscription required) that The Census Bureau's estimate of electronics and appliance store sales -- which include Best Buy -- fell just 0.9% in February. But they dropped an average of 11.2% over the next three months. Overall retail sales declines actually narrowed slightly over that time. . . Best Buy has increased revenue through store expansion, but traffic has declined even after Circuit City's liquidation."

It's possble that the decline in consumer spending is accelerating too rapidly for there to be a visible boost from Circuit City's demise: Best Buy's traffic may have just been less bad instead of the better that so many were expecting.

In the long run though, there's no question that Best Buy will be made stronger by the demise of Circuit City. The Journal suggests that "If electronics-store sales don't improve, it may be hard to justify paying 12 times this fiscal year's consensus earnings for Best Buy shares." But given how depressed this year's numbers are, that doesn't seem like such a high multiple at all.

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Last updated: February 13, 2012: 11:49 AM

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