Kmart launches Christmas campaign -- in July


santaI guess Kmart -- part of Sears Holdings (NASDAQ: SHLD) -- has exhausted every other marketing idea it had for luring us back to the shopping aisles. How else to account for launching what must the earliest Christmas shopping campaign in history? The website for the chain now features a snowy village decked out in holiday cheer.

The banner reads "Take A Stroll Down Christmas Lane," and suggests that you can 'beat the Christmas rush" (ha!) by buying your stocking stuffers, gifts, and decorations now. Personally, I can't even predict who I'll still like well enough to give a gift to in six months. Stuff happens.

The campaign shows little thought or investment beyond a landing page and a few links to existing catalog items. Dare I suggest that this is typical Kmart, unimaginative and short-sighted? I haven't even bought my Halloween costume and Thanksgiving turkey yet. Are they giving up on those holidays?

Will Kmart even be around in January to accept returns? With promotions like this, I have to wonder.

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