Recession or not, Wal-Mart Stores, Inc. (NYSE: WMT) is pushing ahead. Its latest innovation: Hispanic-themed retail locations called Supermercado de Walmart. The world's largest retailer opened a new Supermercado in Houston in April and just launched one in Phoenix as well. It's no surprise Wal-Mart is focusing on the Southwest with this new strategy, given the region's heavy concentration of Hispanic shoppers.
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This is a brilliant move by Wal-Mart, and a sign that the melting pot that is America is becoming even more intense. The Hispanic population is growing rapidly in the U.S., making for one heckuva' opportunity for retailers.
So let the price wars begin between these Supermercado locations and the competition. Hundreds of new Supermercado locations are possible, although Wal-Mart's supply chain might need a little tweaking to ensure Hispanic-specific goods are widely distributed -- and at the lowest prices.
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Reader Comments (Page 12 of 12)
7-12-2009 @ 7:31PM
floridacat2 said...
yeah you will cry about this and bring your butts right back to wal-mart..had one comment say if i had another place to shop i would..lol..well hello you DO! so go somewhere else..but you won't and you know it..u just want to bitch about it and do nothing! thats whats wrong with our country now...
7-12-2009 @ 9:21PM
John said...
The way wal-mart treats their employees this makes sense, if they keep treating people like they treated me when I worked for them they'll only have illegals working for them anyways. They mark things up to mark them down, sell returned items as "new", and generally gouge you on anything important. Their employees don't even get a discount on groceries! Groceries! The one thing I needed the discount for, I didn't get. A year's wait for a raise, no one ever gets full time except the managers which means a year wait for benefits, and disciplinary procedures that remind you of grade school. They brag about all the jobs they make but neglect to tell you that they cut peoples hours or force them out when payroll is looking too high. What's the point of making low paying jobs with too few hours that no one ever stays in for more than a couple months?! I'll spend my money elsewhere from now on, I hope you all do the same before Wal-mart destroys small business forever.
7-12-2009 @ 9:24PM
John said...
floridacat2: Nah, I like Target better anyways lol.
7-12-2009 @ 9:44PM
DUH!! said...
this is just CRAZY. What about everyone else? what about learning to speak English? Is this America or NEW Mexico. They make me sick. Wal Mart makes me sick if they do this i'll take my business elsewhere. This is the dumbest idea ever. Catering to illegals. Do they NOT watch the news DO they NOT know all the immigration laws people are fighting to make stronger and they do something dumb like this. what a BAD business move. Why can't they learn to speak and write English if I was in their bust up country I'd HAVE to learn their language they wont be changing store writing in English for me!! Why make a store that only caters to one type of people?? that's just wrong. I don't know what else to say. forget you walmart and forget every immigrant whose been in this country longer than i've been born and still can't speak the language.
7-12-2009 @ 9:50PM
Christy said...
EVERYONE needs to calm down. Hispanics did not ask for this new Walmart so there is no reason to be hating them! Also, not all hispanics are bad and not all need to learn english. This is because there are many hispanics that already know english and are trying to live a good life with an honest job and hard work. Not all Mexicans are bringing drugs and "filthy lowlife third world habits." We need to stop hating a growing minority. American is not just for Americans because we ALL imigrated here at some time. No one is a true American except for the Native Americans who were here before any of us.
7-12-2009 @ 11:34PM
hildie86 said...
i honestly think all the people who think this is a stupid idea or that wal-mart is bad , these people are just stupid. Why is it that in every article you guys find something to argue about? honestly ? just shut up , because you do not know how STUPID you sound ? i mean .. look at this comment somebody wrote !
"I think this is absolutely ridiculous! It's bad enough you see billboards in Spanish and signs everywhere you go in Spanish, this is AMERICA, learn to speak the language or don't live here! I think Walmart sucks now!"
uhh... racist much ?
and what about this one !
They bring illegal mexicans that are stealing our jobs and wrecking the economy. Then they bring sickness that we never had before to this country which is now costing more money for the country to find a vaccine. then now the mexicans are taking our stores. LEARN NOW TO READ AND WRITE ENGLISH AND BECOME CITIZENS AND THERE WONT BE A PROBLEM. IF MEXICANS CANT DO THAT THEN STAY IN YOUR OWN COUNTRY.
really? really? how ignorant can you people be!!! think before you speak and you will seem a lot smarter. Everybody says oh , these people are wrecking america and ruining the dream. You people are the only one ruining the dream by being racist and close minded. America is supposed to be a place for freedom and no judgment!!! It is amazing how you people can complain about wal-mart!! GET A LIFE AND A BRAIN!!!
7-12-2009 @ 11:41PM
hildie86 said...
why do you people think it's all for mexican people? Maybe it is for dominicans or puerto ricans? and dont give me that crap about learning english because plenty and i mean PLENTY of russian , chinese , ukrainian , and arabic people speak not a word of english but of course, when someone does something nice , all of you racists have something to say ! this isn't the 1930s , america is made up of all different kind of cultures, deal with it!!
7-12-2009 @ 11:59PM
Tim said...
@hildie86: You are such an idiot. You made not one single good point. "Deal with it". "Get a life and a brain". Do you not realize all of these people are venting their anger and frustration over the hispanic invasion of America? Sure there are plenty of Russians and Chinese and Turks that don't speak any English but do they have Chinese Super Walmarts? No. Are there Chinese bi-lingual applications to apply for citizenship? No. Are there Russian bi-lingual signs all over the place because the Russians refuse to learn English? No. These people that don't speak English stay in their own neighborhoods and they don't EXPECT us to cater to them. Hispanics, however, are a different story. They're illegally invading in mass droves. Tens of thousands annually (if not more). Do we have all kinds of Russians sneaking over the border? No. There might be a few but no other ethnic class, race, or minority is attempting to reshape this country like the Hispanics are. They proudly acknowledge this fact. Remember a few years ago when you had all the Hispanics protesting and taking the "day off" to purposely shut down plants and industry to demonstrate their "power"? They literally had signs that said "This is our country now". No joke. I saw them.
And before you go replying with ridiculous insults you should really consider what you're saying and actually present an intelligent argument other than "you're stupid".
7-13-2009 @ 3:31AM
jsvisurpapi said...
Wow, now I see why so many hate the United States people...because they are closed minded and hatred runs through their blood....I'm as white as white gets, but seeing the tasteless comments here about how 'mexicans are ruining things and this is america, go back to your own country' makes me sick, this country was FOUNDED on foreigners, and who's to say one person DOESN'T have as much right as another, its not about a stupid country, its about human rights, PERIOD. They are people as much as you are, and if BORDERS are what separate one person from liking another, then you seriously need to re evaluate your life. Racism and hatred will never go away, sadly, and people like me will continue to be viewed as 'weak' and 'crazy'....sad sad society
7-13-2009 @ 3:34AM
jsvisurpapi said...
Wow, now I see why so many hate the United States people...because they are closed minded and hatred runs through their blood....I'm as white as white gets, but seeing the tasteless comments here about how 'mexicans are ruining things and this is america, go back to your own country' makes me sick, this country was FOUNDED on foreigners, and who's to say one person DOESN'T have as much right as another, its not about a stupid country, its about human rights, PERIOD. They are people as much as you are, and if BORDERS are what separate one person from liking another, then you seriously need to re evaluate your life. Racism and hatred will never go away, sadly, and people like me will continue to be viewed as 'weak' and 'crazy'....sad sad society
and on the contrary, EVERYBODY IS FUCKING LAZY....Mexicans immigrate to this country to WORK, how the hell is that lazy? you complain that they take your jobs? really? well maybe you should've taken the job before they got it, you were here before they were...fucking white people, I'm ashamed of being white because of all you racist fucks.
7-13-2009 @ 5:01AM
M said...
What next walmart? why don't we just have a walmart for every race.
Its bad enough we cant all get along now and speak one language (english) your going to start segregating us all again.
This is America.
7-13-2009 @ 5:49AM
Sage said...
After simply skimming over some of the comments of this article, i was truly offended by what some said. "Go back to your own country" was used several times and my response to that is: Go back to your country then.
Illegal immigration is impossible to prevent unless your country is the size of a football field... so just accept it and try your best to decrease it, but what about the people that are already here? If they refuse to learn English then they dont have to but their children will learn English in the end or their kids's children because more oppurtunities will be available to them.
The comment for Wal-Mart's business venture is: This is a capitalist society... embrace it like how they have.
America is characterized for the freedoms that are available... societal pressures shouldnt FORCE anyone to do anything.
7-13-2009 @ 11:34AM
armando said...
youall might as well learn from this instead of hating,youll hate them anyways no matter how many languages they speak,go and learn how to shop for healthy food ,see if droping some pounds from your fat asses makes you stop hating anything thats different
7-13-2009 @ 3:41PM
thomas evans said...
You people are very ignorant. I am not Hispanic. I don't even know a lick of Spanish, but what makes you think this country is English? Most people in this hemisphere speak Spanish. So what? The New world was first explored and conquered from the indiginous people by Spanish speakers. You folks are simply afraid. Fear often breeds hate (Nazi Germany).
2-24-2010 @ 12:08PM
nesmer said...
I never shopped at Wal Mart anyway and this is just another reason not to start. Why in the world would I want to go somewhere where the Mex's are more than likely going to vandalize my car, steal the hubcaps, try to mug me then refuse to even speak the language accepted [even though not officially] as the language of their "adopted" [snicker] country.
7-13-2009 @ 6:41PM
jeanne said...
Guess I'll just take my white, english-speaking, american ass shopping somewhere else. Don't just talk, act. They'll get the picture if there is enough of us. Don't like it. Do something.
7-13-2009 @ 10:26PM
daria.quinn said...
you must have not put attention in your history class, more than half of what you call "America" (United States of America) because America is the CONTINENT, was stolen from MEXICO. Stop crying and accept it, walmart only does it to sell more, accept the fact that there are a lot of inmigrants.