Shortly after the dunk took place, Nike Basketball Senior Directory Lynn Merritt approached Ryan Miller (a freelance photographer) and other photographers, stating "We have to take your tape."

The tape in question was video-taped evidence of the dunk, and it was quickly confiscated from the assembled throng of photographers. Supposedly, the alleged incident was done so the video wouldn't hit the internet, and cause the King any embarrassment. Why do we assume this? According to CBS Sports, Miller was supposedly dispatched by James, who summoned Miller shortly after the dunk happened. Is the King trying to save face? Sure appears that way.

There is no policy against filming at the Academy, so why did this photographer simply handed over the tape? Perhaps he was intimidated, and I'm guessing I would have done the same thing with a few protests, but that film is gold. I also wonder if LeBron's first reaction was to think about saving face.

This is the same guy who has received some criticism for being a bit of a bad sport at the end of the Eastern Conference Finals when the Orlando Magic ousted the Cleveland Cavaliers. He may get broken down or dunked on during the NBA season, but I don't see the games stopping so LeBron and Nike can confiscate any tapes. I think this situation has actually received more publicity now that the story has leaked about the tape being taken away; perhaps more publicity than if the tape had hit the internet.

And, guess what University just signed a contract with Nike? If you guessed Xavier, you got it right. So, let's think of the possibilities here. The program you are watching goes to commercial where you see black-and-white footage of Jordan Crawford breaking to the rim and ripping off a massive dunk right in LeBron James' face. This is all done with no audio, and at the end you have an announcer say, "Jordan Crawford just did it in his Nikes, could you?" Nike would be issuing a challenge to every basketball player, can you dunk on LeBron? Only if you are wearing Nikes.

Turn this into an advertising campaign, Nike, I think it is pure gold. This is the footage that is too embarrassing for anyone to see, right? I say, let the world see it and make it into a multi-million dollar campaign. How about this: "LeBron James just witnessed Nike's power courtesy of Jordan Crawford." A bit lengthy, but it turns the company's "We Are All Witnesses" campaign back on itself. Come on, Nike, take my advice; make this an advertising gold mine. I won't charge you much, and I won't even make you take down this blog.