Citizens of Boston, you heard some awful news this week. According to reports, rock institution WBCN 104.1 FM will no longer be filling the airwaves with its iconic brand of irreverent broadcasting. Instead, it will live on as a web domain. In its place will be WBMX, a station that was formerly at 98.5 in the FM universe. An all-sports format will take up WBMX's old home. Who can you thank for this? Send all complaints to CBS (NYSE: CBS), the station's owner.
Actually, before you compose a bunch of angry missives, please consider the state of terrestrial radio. Quite frankly, CBS doesn't have a choice. Between the lousy growth prospects for the medium, and the challenged status quo of the advertising market given the terrible global recession that continues to rip through the markets like a hideous beast, changes have to be made. Changes that you thought would never come.
I mean, the idea that a famous station like WBCN would someday disappear from the dial is pretty far-fetched. But CBS has to do right by its shareholders. It can't keep the company's radio model intact simply for the sake of conserving tradition.
Nope, not when you consider how far shares of CBS have fallen during the gloomy contraction. And take a look at the media company's recent earnings. They weren't pretty. Also, don't forget that CBS, which used to be a very attractive stock for income investors, had to cut its dividend.
So, as you can see, management has to do what it thinks will be best for shareholder value. Apparently, the company feels an all-sports asset will work better financially than WBCN's current paradigm. Like I said, radio is a tough business these days, and companies that are exposed to it know that the future could be bleak. Disney (NYSE: DIS) certainly read the writing on the wall a couple years ago. Remember when the Mouse dumped some radio assets on Citadel? Since I've owned Disney for a long time, I can definitely remember receiving my Citadel stock dividend at the time. I immediately sold all the shares I got as soon as I could (thankfully). And if you want more reinforcement of the idea that radio is not where it's at, check out Beth Gaston Moon's recent piece on the subject.
Whether it's CBS or Sirius XM (NASDAQ: SIRI), radio just hasn't made investors money. Poor 104.1. Many fans will recall with fondness the days of Charles Laquidara and his morning show, of listening to Howard Stern when he finally made his way to Beantown. I'm sure more than a few people out there heard their first Devo song on the venerable station (talk about nostalgia!).
Oh well. Times, they do change. CBS will continue to experiment with its radio model. As for the stock, I've been watching it for a trade, but so far haven't made any moves on the idea. I'll wait to see what the next earnings report brings.
Disclosure: I own Disney; positions can change without notice.










