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Entrepreneur's Journal: What about starting a franchise?

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With unemployment skyrocketing, many people are thinking of starting a new business. However, the risks can be high (many new businesses die within the first couple years).

So, to help boost the odds of success, another option is to get a franchise. After all, there is already a system in place to get started quickly. Also, you will get the support from the brand, advertising, and leverage with suppliers.

But, before you do this, it's a good idea to consider the following:

Due Diligence: Starting a franchise is a big investment, in terms of money and time. As a result, you should spend at least several months doing research. First, scour the internet for information. Are there negative reviews? Pending lawsuits? Has there been growth in the operations?

Next, interview several people who have franchises. Would they do it again? What lessons have they learned?

Finally, get a copy of a franchise's Uniform Franchise Offering Circular. This is an extensive legal document that covers things like management history, litigation problems, fee schedules, restrictions, capital investment requirements, and so on.

Get Experience: Perhaps the best advice is to work at a franchise first. From this, you can learn the ropes and see if this is something that you'll want to stake your hard-earned money on.

Money Suck: The ongoing expenses can be significant. For the most part, it takes awhile to build a customer base. In other words, do not expect to make much money in the first year or two. Something else: the work hours can be grueling.

Yet, if done right, the rewards can be great. Just look at the success of franchises at McDonald's, Subway, Pizza Hut, and so on.

Freedom (or lack thereof): Most franchises have strict rules. And, this is a good thing since it maintains high quality. But, of course, it also means that you have less freedom to try new ideas.

Resources: No doubt, there are many resources on franchises. One that I've found to be particularly helpful is Franchise Times Guide to Selecting, Buying & Owning a Franchise.

Tom Taulli is the author of various books, including The Complete M&A Handbook, You can reach him at his personal blog.

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Last updated: November 27, 2009: 08:16 AM

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