Hewlett Packard Co. (NYSE: HPQ) sees a large future in storage. By acquiring Ibrix, Inc., HP will be taking advantage of an acquisition in an economic downturn that could turn into a stroke of genius when the economy recovers and businesses of all sizes start producing reams of data -- data which must be stored somewhere. Data centers with ever-growing digital storage needs won't stop growing for some time. Think about it -- when you buy a new PC, don't you want as much hard drive storage as possible?
Ibrix makes storage management software -- the kind that makes storing and retrieving vast amounts of data quick and easy. HP's Dave Frederickson indicated that "this is where this type of a user-friendly and cost-effective solution would sit" in reference to Ibrix's software that will increasingly be used to manage data with grid computing centers and computer performance clusters being built out one after another by company after company.
The trick that makes Ibrix's software so useful is that it takes many storage devices (hard drives usually) and makes them into a single large storage device with massive capacity, making the data on it easier to manage. NetApp, one of HP's competitors in the storage arena, lost a bidding war to EMC Corp. (NYSE: EMC) for the purchase of Digital Domain just recently, which shows just how hot the digital storage arena is right now -- yes, even in the midst of a recession. Storage may seem like a boring business, but in the eyes of companies that want to control enterprise-level computing environments like HP, storage is anything but ordinary.
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Reader Comments (Page 1 of 1)
7-28-2009 @ 5:57PM
Molly Hansen said...
Erratum: The company that EMC Corp. purchased in the bidding war was DATA DOMAIN INC. (Nasdaq: DDUP) (not VFX house Digital Domain, Inc., which is privately held).