Toyota creates two marketing new companies to align more with consumer tastes

Posted Jul 28th 2009 5:10PM by Brian White
Filed under: Marketing and Advertising, Toyota Motor Corp. (TM)

Toyota Motor Corporation (NYSE: TM) indicated today that it will create two separate marketing companies to ensure the world knows even more about the cars and trucks it produces. One of the companies will focus on the U.S. market, while the other will look at the global arena outside the U.S. Both companies will light up operations at the first of next year, but possibly by the end of this year.

Does this mean Toyota wants to get back on track from the immense downturn in the global auto economy that's existed for near a year now? Of course, and as we all know, marketing is what sells. The sizzle sells, not the steak.

New Toyota President Akio Toyoda said that the company needs to focus on developing vehicles that more closely meet consumer demand in a more timely manner. That's blatantly obvious and is as boring as burnt toast. Every company in every industry wants that.

So, Toyota basically is saying that it needs to re-invent its marketing all over the world in the face of declining sales -- even as it has become the world's largest automaker. Like all automakers, Toyota is wanting to return to profitability as soon as possible, and with the former GM and Chrysler on their backs (but out of bankruptcy), its domestic opportunity is great. The small-car market is growing in the PacRim area as well, something GM and Ford realized years ago -- and that's Toyota's backyard.

Tags: Akio Toyoda, AkioToyoda, TM, Toyota, Toyota marketing, Toyota Motor Corp., ToyotaMarketing, ToyotaMotorCorp.

Print this

Reader Comments (Page 1 of 1)

7-29-2009 @ 1:38AM

dmsm95363 said...

Toyota part companies in Japan hires $14/hour foreigners. Oh they are trainees from Vietnam and China? Seems weird to me, no it seems like they want cheap labor and they train very little~ gee the same goes for those companies started in the U.S. Oh well, waiting for the next soap operatic of 'as the wheel turns, workers get screwed.' Let's change this channel!