Amazon.com Inc. (NASDAQ: AMZN) was boosted with the market by an analyst upgrade. UBS started it with a BUY rating and a $105 target. Shares were up 3.3% at $87.15 late in the day.

Exxon Mobil Corporation (NYSE: XOM) dropped a 66% drop in quarterly profit as crude oil prices slid and as demand for fuel remains weak. The earnings were less than expected by a fairly wide margin. Oil's $3+ recovery to north of $66.00 kept this from being much worse. Shares were only down 0.5% at $71.10 late in the session, up $1.20 from early morning lows.

Expedia Inc. (NASDAQ: EXPE) had a hell of a day after its earnings slid 57% but beat expectations. This one was up almost 13% at $20.67 late in teh trading session.

General Electric Company (NYSE: GE) was up big, and this was a huge boost for the positive sentiment today. The rise was after Goldman Sachs decided to upgrade the stock on the heels of the news that Barney Frank said he did not see a need for GE to separate its finance unit from the business. Shares were up 8.6% at $13.32 late in the day.

Harley-Davidson, Inc. (NYSE: HOG) was also the same beneficiary of the G.E. news, as it also has a huge manufacturing operation that is separate from its finance unit and there was some concern there in recent weeks. Shares were up almost 5% at $22.62 late in the trading session.

Symantec Corporation (NASDAQ: SYMC) did not get the bull market memo. It did not even get the recovery memo. The data security software maker gave a poor earnings and guidance report, and panned its internals for beyond tomorrow with the disclosure that its order sizes are getting smaller. This little pig was down 13.4% at $14.92 ahead of the closing bell.