Microsoft and Yahoo! steal some U.S. share from Google


Microsoft's (NASDAQ: MSFT) Bing picked up another percentage point of the U.S. search market share in July, bringing the combined Microsoft-Yahoo! hold on the market to 20.36%. StatCounter, which measures and reports internet statistics, puts Bing's search engine market share at 9.41% of the U.S. market, up from 8.23% in June.

The up-tick in Microsoft's performance comes at the expense of Google's. The search engine giant saw its search market share fall from 78.48% to 77.54% in July, according to StatCounter.

The Microsoft-Yahoo! relationship involves the use of Bing to power Yahoo! (NASDAQ: YHOO) searches. Yahoo!'s sales force is on the hook for selling premium search ads against the Bing results. The partnership will last for 10 years.

When you look at Google's U.S. search presence, the change in market share hardly seems significant, but it does count as an early success for the Microsoft/Yahoo! team, which has watched the steady ascent of Google (NASDAQ: GOOG) for the past decade. Of course, it's still far too early to tell whether the gains are sustainable, let alone a sign of future developments.

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