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Microsoft's (NASDAQ: MSFT) Bing picked up another percentage point of the U.S. search market share in July, bringing the combined Microsoft-Yahoo! hold on the market to 20.36%. StatCounter, which measures and reports internet statistics, puts Bing's search engine market share at 9.41% of the U.S. market, up from 8.23% in June.
The up-tick in Microsoft's performance comes at the expense of Google's. The search engine giant saw its search market share fall from 78.48% to 77.54% in July, according to StatCounter.
The Microsoft-Yahoo! relationship involves the use of Bing to power Yahoo! (NASDAQ: YHOO) searches. Yahoo!'s sales force is on the hook for selling premium search ads against the Bing results. The partnership will last for 10 years.
When you look at Google's U.S. search presence, the change in market share hardly seems significant, but it does count as an early success for the Microsoft/Yahoo! team, which has watched the steady ascent of Google (NASDAQ: GOOG) for the past decade. Of course, it's still far too early to tell whether the gains are sustainable, let alone a sign of future developments.
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Reader Comments (Page 1 of 1)
8-04-2009 @ 11:57PM
TheQG said...
"Google has literally taken the war to the streets, announcing their “Go Google” advertising campaign. Their plan is to run actual billboard ads (yes, on the sides of highways) in Boston, Chicago, New York, and San Francisco. The ads will be changed each day and will focus on highlighting the frustrations that come with using Microsoft’s Office. Google hopes to push users and companies into making the switch to their Google Apps product, taking a major piece of what has always been Microsoft’s pie."
Read the Full Article at:
http://thequintessentialgeneralist.wordpress.com/2009/08/04/google-takes-war-with-microsoft-to-the-streets-literally/