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I'm Wal-Mart dyslexic, or so my editors probably believe. I have the devil's time remembering just how the company name is presented. To my relief, I discovered today that the problem is not with me, but with WalMart Wal-Mart Walmart Wal-Mart Stores Inc. (NYSE:WMT). The "Prince" of the retail world can't make up its mind what it wants to be called.
CNBC today pointed out a note at the end of the firm's new second quarter report rebuking the press for failing to transition references to the company after last year's logo redesign. The new WalMart Wal-Mart Walmart logo abandoned the star that had separated WAL and MART, and the capitalization of the letter M in text references. The company now wants us to refer to it as Walmart. I'm glad for the official guidance; I was prepared to refer to it as Walmart☼.
Except ...
The legal name of the company, Wal-Mart Stores Inc., remains unchanged. Here at BloggingStocks, our editor has decided that we'll use Wal-Mart Stores Inc. as the first reference in a post, and Walmart thereafter. Until the retailer changes its mind again. Fickle, thy name is Wal-Mart WalMart Wal*Mart Walmart.
And don't get me started on Kmart kmart.
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