Google Inc. (NASDAQ: GOOG) will be bringing movie and television ads into those text advertising spots next to internet search results. That's right -- the unobtrusive but incredibly relevant text ads that have made Google tens of billions of dollars in recent years are going to become mixed with other types of search results from more than just one medium of content. Google has already delved into video content next to search text ads, and movie previews should be a great addition.
Google has been testing video ads next to its text ads since 2008, and it added unofficial product-demonstration clips into the mix quite a while ago. For example, search for "iPhone" on Google and you will see plenty of YouTube videos that come up in search results, many of which are complete product reviews and demonstrations of the best-selling smartphone.
This Google's way of providing more than just text results to searches. After all, the most relevant information is what Google wants to get to the searcher; the medium of that information can cross text, video, and photos (and more).
This is the type of search results searchers are looking for. If you're researching a new clothes washer, baby crib, or high-end restaurant, the more information -- and types of information -- the better. What if you found a long list of restaurant reviews, a complete video tour on YouTube, hours and directions, online reservations, and a PDF of the entire menu with one search? That's the kind of information Google wants to ultimately present to you -- and keep you hooked on Google for your search habits at all times.
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