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Hard Candy is coming to Wal-Mart Stores (NYSE: WMT), and I don't mean Jolly Ranchers. The high-end name in trendy cosmetics, famous for bringing unusual colors to ladies' palettes in the late 1990s, is now bringing a specially created line to the discount retailer. Hard Candy products will hit shelves in 3,000 Wal-Mart stores next month, and will be available internationally by the spring. Products, from gold lipstick to bright green eyeliner, will range from $5 to $10 and target women between 18 and 35 (oooh! I'm just under the wire!).
This move, along with Jimmy Choo accessories at H&M and Vera Wang clothing at Kohl's (NYSE: KSS) is a sign of the changing times. Mass production has become the new couture as top designers reach out to the everyday consumer. And during recessionary times, everyone is trying to save discretionary income where they can.
Wal-Mart is trying to walk a fine line as it maintains its identity as a discount store where families can buy cheap paper towels and Ritz crackers, while also trying to attract shoppers in search of new clothing or housewares. Will the Hard Candy deal make them a more worthy competitor for Target (NYSE: TGT) or simply confuse women looking for traditional beauty aids? Time will tell, but mark me down for a few bottles of blue nail polish.
Beth works for The Options News Network (www.ONN.tv), which provides daily stock and options commentary. The above comments are not intended as trading advice.
Wal-Mart is trying to walk a fine line as it maintains its identity as a discount store where families can buy cheap paper towels and Ritz crackers, while also trying to attract shoppers in search of new clothing or housewares. Will the Hard Candy deal make them a more worthy competitor for Target (NYSE: TGT) or simply confuse women looking for traditional beauty aids? Time will tell, but mark me down for a few bottles of blue nail polish.
Beth works for The Options News Network (www.ONN.tv), which provides daily stock and options commentary. The above comments are not intended as trading advice.
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Reader Comments (Page 2 of 2)
8-20-2009 @ 4:31PM
Linda said...
Improved? their new Hannah Montana line is trash, along with that Mary Kate line. Just give me my $5 Hanes Tshirts and stop trying to be trendy. I want CHEAP COTTON, not my daughter looking like a hooker with fake leather pants and trashy shirts. #19 you're dead wrong. I dont need trendy, self made anything. I have never nor will ever buy it. I still support the small restaurants in our area and the thrift store too, even the chocolate store and I dont even eat the stuff. GO WALMART ...get my whistling Roll back smiley face back! HAAAA
8-20-2009 @ 5:28PM
Melissa said...
I hate Wal-Mart!
8-20-2009 @ 9:52PM
::::: said...
Walmart will be the place to shop as soon as everything they buy is American
8-20-2009 @ 10:04PM
EL GRINGO said...
BE SEEN AT WALMART?? NOT ME !!
8-20-2009 @ 10:40PM
t said...
Good business model sell more high end items while paying low wages leads to higher and higher profits.
8-21-2009 @ 2:45AM
EKHHHH said...
I no longer shop at WalMart. I'm an American and I speak ENGLISH! NOT SPANISH. At WalMart...EVERYTHING is in SPANISH now!!!! Check out the isle signs, and the great value packaging. It's ALL in SPANISH. Sam Walton would roll in his grave. This was NOT his vision. WalMart can take their spanish ladden stores and stick it. I'll shop mom and pop, even IF it means paying more. But I will NOT support a store that caters to people who only speak SPANISH and pay for everything with their STAR cards. This is AMERICA and WE speak ENGLISH HERE....for now anyway!
10-20-2009 @ 12:32PM
Niki said...
One word... http://www.peopleofwalmart.com
Enjoy!
10-27-2009 @ 9:23PM
Jess said...
Wow, why are so many people haters? leave the negitivity at home! i think that hard candy will do well. Unusual colors are kinda comming back. I see alot of people with unusual colors. and i LOVE different. And its not like Hard Candy is the only makeup they will have there, so people can buy other cosmetic brands if they like. I cant wait untill my walmart (here in Juneau, Alaska) gets its shipment in of Hard Candy Cosmetics, right now its just a empty part of cosmetics section.
LOVE IT!
-jessica