General Motors may actually be listening to the consumer

A couple of weeks ago, General Motors announced that it was going to release a compact crossover under the Buick name. Yesterday, the company announced that it scrapped the plans. The automaker decided to do away with the vehicle because it received poor reviews from consumers, industry analysts, and automotive journalists.

On GM's blog, the company's Vice Chairman Tom Stephens noted that the company received "great positive feedback" on some of its designs, but that the "Buick crossover we showed received consistent feedback from large parts of all the audiences that it didn't fit the premium characteristics that customers have come to expect from Buick." Translation: the people didn't like the car, it got bad reviews, and it will not be made. Reportedly, one of the consumers invited called the auto "hideous."

This is actually a good thing for GM, as in the past the company probably would have forged ahead with the design and logged poor sales (blaming them on the economic situation no doubt). The vehicle was a hybrid with plug-in technology, in what GM was calling the first SUV crossover using the technology. The automaker now will use the technology with another vehicle, which will hopefully get a better reception.

Does this move mean that GM is actually changing its stripes a bit? It sure seems that way, with the company listening to the general public rather than forging ahead with their plans and forcing an ugly car down the public's throat. Perhaps it is the cynic in me, but I still expect to see this auto (whatever it looks like) renamed and repackaged, then released with very few changes.

If this is a change for the automaker, great -- the company needs an image makeover. This is a chance for GM to score some major points with consumers by actually listening to them. Let's hope it isn't just a smokescreen.

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Last updated: February 13, 2012: 07:28 AM

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