Here's some media news for CNBC watchers: The New York Post reports:CNBC's low-rated 10 p.m. show -- hosted by Carmen Wong Ulrich, the personal-finance expert and author of "Generation Debt" -- is said to be a victim of the success of documentaries like "Pleasure: Business of Porn" and "The Age of Wal-Mart." A spokesman for CNBC told Page Six, "Due to the tremendous success of our documentary program, we've made the tough decision to move resources to our long-form [docu-making] unit."
Right: It's being pulled from the air because CNBC thinks it can get better ratings with other shows. Isn't that always the reason shows get canceled?
In any case, On the Money has been on life support for quite some time and I'm actually surprised it's lasted as long as it has. After launching with Ms. Ulrich as its host on August 4th of 2008, the show aired nightly until it was put back to weekly in June of this year. That's almost always the kiss of death and in this case it was. Less than three months later, the show is kaput.
The problem with On the Money? There was absolutely nothing even remotely special or memorable about it. The show featured entry-level personal finance tips in a pretty generic format -- along with the occasional condescending lecture about morality and personal responsibility.
On the bright side, Carmen Wong Ulrich was a pleasant and knowledgeable host and I'm sure she'll bounce back quickly.
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Reader Comments (Page 1 of 1)
8-26-2009 @ 12:36PM
Beltway Greg said...
That's a start. They should shut down the entire enterprise
and run a fish tank screen saver or infomercials for Dr. Asprey's.
8-26-2009 @ 8:29PM
HA said...
Stopped watching CNBC a couple of months ago when I could no longer take their right-wing rants. Bloomberg TV may not be left-wing but at least they don't sound like a Rush Stream. For me to go back, they will have to fire Michelle (the bimbo who had the audacity to defend the tax evaders at Swiss Banks), Dennis the menace, Chief Crook Larry AND bring back Rattigan.
8-29-2009 @ 9:59PM
namancon said...
Could never figure out CNBC's business model. Sophisticated financial commentary on weekdays until around 8 PM, then those repetitive documentaries (Walmart, etc.) in prime time, and inane infomercials all weekend. Also, notice that (except for Larry Kudlow), they never bother to identify their guest "experts" after the initial intro, so if you missed the name at the beginning, you're out of luck.
9-03-2009 @ 11:53PM
Rodger Smith said...
Yep, OTM was entry-level--which is what had me coming back for more. It wasn't flashy or very sophisticated, but I could relate a lot more to it than the rest of CNBC's line-up. Apparently, CNBC would rather focus on 'fear and greed' focused documentaries (the same stuff that drives the market); or when they want to put the network on autopilot (namely the weekends), they show reruns of the same documentaries, of 'Deal Or No Deal', or infomercials. It's too bad that consumer-based shows aren't in vogue as the rest of the stuff they show.