Of course, The Weinstein Company shouldn't fret too much. The studio had another project in the top five this week: Inglourious Basterds occupied the second slot. Last week, Basterds was number one. The drop wasn't too steep, relatively speaking, and thus far, the film has grossed well over $70 million. Sony's (NYSE: SNE) District 9 came in fourth, while Viacom's (NYSE: VIA) G.I. Joe: The Rise of Cobra was fifth.

It's too bad the Halloween movie had to put up with Destination. Had the former opened, say, next weekend, or maybe even a weekend earlier, it probably would have made more money. The same goes for the latter. I'm sure Destination would have been a bigger hit had there not been a Halloween in the theaters at the same time. This late-August/early-September period seems to be getting popular for low-profile horror films, the kind that wouldn't stand a chance during the height of the summer box-office battle.

I think, however, that the second weekend will tell who the real winner really is. Which brand will ultimately resonate with the word-of-mouth crowd and generate the lesser percentage drop in box-office take? The competing studios now have to get out there and drum up as much follow-up business as possible.

One advantage that The Weinstein Company possesses over Time Warner is a lower budget. Halloween 2 supposedly only cost $15 million to make, while the new Destination set Time Warner back by $40 million. I'd guess that the marketing budget for Destination was most likely higher, too, but that's just my speculation.

Out of the stocks mentioned here, which one looks the best? Actually, all three have done well this year. In my current opinion, if you've got profitable positions in any of them, you might want to consider selling ahead of the fall season in case a correction arises.

Disclosure: I don't own any company mentioned; positions can change without notice.