Needed! Rare metals for hybrid cars as supply dwindles


Toyota Motor Company (NYSE: TM) plans to sell 100,000 Prius cars this year and 180,000 next year. The Prius has become the hottest selling hybrid car in the U.S. with 70% of the U.S. market. That's good news for Toyota.

Now for the bad news. The Prius uses what are called "rare metals" in its batteries, magnets, and electric motors. We've perhaps never heard of these metals. So why are they so important?


Let's look at some of these rare metals. Neodymium is used in an alloy for high-power, lightweight magnets for electric cars. Dysprosium is used to maintain neodymium's magnetic powers at high temperatures. Lanthanium is a major ingredient in hybrid car batteries.

A Prius electric motor uses 1 kg (2.2 lbs.) of neodymium and each battery uses 10-15 kg (22-33 lbs.) of lanthanium.

So what does this mean for the future of rare metals? It is estimated that demand will exceed supply by 40,000 tons annually in several years.

Where do these rare earth elements come from? China has some, but they are using them for their own production. That leaves Canada and Vietnam, and to a lesser extent the United States.

You would need to do your own research on specific companies that are mining these rare metals and whether they are listed on any major exchanges.

Would you invest in rare metals companies?

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