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American Apparel lays off a quarter of its workers over immigration issues

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American Apparel Inc. (AMEX: APP) has always been unlike any other clothing company: a flamboyant CEO who received oral sex during a magazine interview and marketing logo- and image-free clothing that has become one of the hottest brands in the country.

And the weirdness continues. CEO Dov Charney has been a vocal proponent of immigration rights, and many of the workers at the company's Los Angeles factories were immigrants. Now 1,500 of the company's 5,600 factory workers are being fired because of documentation issues following a U.S. Immigration and Customs Enforcement investigation.

In a letter to employees, Charney wrote that he was "deeply saddened" by the news and promised to give laid-off workers priority when "you are able to get your immigration papers in order." American Apparel could also face fines of more than $800 per undocumented employees, according to The Wall Street Journal (subscription required).

At this point, you really do have to question whether Charney should be kept on his CEO of the company that he made into an icon. His commitment to his own pet issues has cost the company potentially millions of dollars in fines, legal fees, and hiring costs. That's fine to do when you own a private company -- it's your company! -- but it's fair to question whether Charney takes his fiduciary duty to shareholders seriously.

Could Charney provide all the value he undoubtedly does provide as chief creative officer/nonexecutive chairman of the board while bringing in an adult to handle the issues that are getting the company (and its shareholders) into a jam?

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Last updated: November 24, 2009: 02:28 AM

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