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Twelve straight months of retail sales declines

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Retail sales were down for the twelfth month in a row in August, according to an Associated Press report. Consumers stayed focused on what they need rather than what they want, as unemployment remains high and even those employed worry about the future of their jobs.

The silver lining, though, is that the coming holiday season might not be as bad as many thought.

Some retailers actually showed gains. TJMaxx (NYSE: TJX) and Old Navy, a Gap (NYSE: GPS) company, for example, saw year-over-year sales increases, though upscale stores generally sustained declines. The action on the discount side could be an early sign that the consumer is ready to play.

Carl Steidtmann, an economist at Deloitte Research, says, "It does seem like the consumer is willing to spend if given a great deal." The outcome, it seems, could be "a consumer that is slowly coming out of their bunker."

Target's (NYSE: TGT) sales at established stores fell 2.9% from August to August (better than the 5.1% forecasted), with TJMaxx up 5%. Saks (NYSE: SKS), on the other hand, sustained a plunge of 19.6%, with Macy's off 8.1%. Abercrombie & Fitch (NYSE: ANF) turned in a dismal decline of 29%.

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Last updated: November 22, 2009: 04:53 PM

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