Activision Blizzard still looking good?

The publisher is also making other news today with the Guitar Hero franchise. CEO Bobby Kotick mentioned that he'd like to see the game be sold without the need for a major console (according to an item at USA Today). As shareholders know, Kotick hasn't been happy with the hardware industry. He feels that consoles have been too expensive for too long a time. It's an interesting concept. In theory, it could broaden the appeal of the title. But Kotick would be wise to remember that the hardware industry is important to his company's long-term success, so he should continue to work with Sony and the rest to ensure a vibrant console market. In the end, dedicated gaming consoles are, in my opinion, the best way to present video games to the masses. I know many might fervently disagree with this, but I'd rather use a dedicated machine for entertainment software instead of a PC since, with the latter, I have to go through the hassle of installations that might not always take, and I am obligated to be fully aware of the power of my particular computer model.

Between the guidance update and the Guitar Hero thing, the market found enough reason to do a little buying. As I write this, shares of Activision Blizzard are up 4.5% on what I'd call decent volume (i.e., above the average, but not an overwhelming blowout). Those who may have purchased for a quick trade hopefully took profits today. Otherwise, the company could be worth keeping throughout the Christmas season. Guitar Hero seems to be holding its own against Viacom's (NYSE: VIA) Rock Band game based on The Beatles. And the next iteration of the aforementioned Call of Duty will be a spectacular success at retail (no, I can't foretell the future, but let's be realistic, right?). Let's hope Activision Blizzard lives up to its promise of being the strongest publisher out there through the end of the year.

Disclosure: I own Activision Blizzard; positions can change without notice.