When it come to search engines, Google (NASDAQ: GOOG) still rules the roost, but Microsoft (NASDAQ: MSFT) is hoping to capture as much of the pis as possible with its newly launched engine Bing.Bing, which was launched in June of this year increased its share of online searches by 4.5% in August, capturing 9.3% of online search traffic. While this is good news for Microsoft, I doubt Google is too concerned right now, as it still holds a massive 64.6% share of the search market.
Microsoft definitely sees the potential in gaining search traffic, and is spending a reported $100 million to promote Bing.
Yahoo (NASDAQ: YHOO) still claims the second spot of the market with 19.3% share.
In an attempt to gain further share from Google, Yahoo! and Microsoft recently struck a deal that will put Bing on Yahoo's Web properties. In exchange for this, Yahoo will receive the majority of revenue created by Bing searches that originate on its pages.
One thing that Microsoft is counting on is new technology that allows users to search thumbnail size images instead of pages of text based links when using Bing. This technology is still in beta testing, and limited to a handful of categories, but Microsoft sees great potential in this technology down the road.
The market, on whole, grew by 19.2% from August 2008 through August 2009.
What search engine do you rely on when running you searches? Have you tried out Bing, and if so, what are your impression's on Microsoft's new search engine?
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